Rebrand project
BUCKT
A complete rebrand for the UK’s only mystery ticket subscription service.
Objectives
As a mystery activity subscription service, Buckt is an exciting new concept in the leisure market – and a fast-growing business. The client wanted to refresh their brand identity to reflect this excitement, one that felt bold and unique.
Insight
48% of Gen Z say they like their free time to be structured with activities. With an identity built around a graphic device inspired by punch holes in a ticket and a vibrant colour palette, our VI dials up the joy that people experience with Buckt.
Solution
A full rebrand with a bespoke logo, carefully curated colour palette and typography, image style and new strapline Subscribe to Spontaneity. The rebrand was launched on social, PR and paid media, and rolled out across a refreshed website and app.
Results
The client was blown away by our creative concepts and loves their new visual identity. From the success of the rebrand, RBH has secured monthly management of Buckt’s PR, social and paid media.
