Bullring celebrates 20th birthday
Bullring
A PR campaign to celebrate the iconic destination’s 20th birthday
![bullring-case-study-header](https://craigsrbh.rbh.co.uk/wp-content/uploads/2024/03/bullring-case-study-header.webp)
Objectives
As the Midlands’ most visited retail destination neared its 20th birthday, Bullring was looking to make some noise in the local media.
Insight
With a roster of new tenants due to open alongside an enhanced leisure and night-time economy offering, we wanted to ensure that the coverage generated looked ahead at the ever-evolving scheme rather than just focusing on the last 20 years.
Solution
We hosted a media morning on-site to facilitate a number of media interviews with representatives from the business. We also coordinated with a media release that detailed the new tenants and changes coming to the centre.
Results
On Monday 4th September, Bullring’s 20th birthday was high on the news agenda across the region.
- Blanket media coverage across the region’s key news titles
- Interviews with all local radio stations and BBC Midlands Today
- Coverage touched on key moments from the last 20 years but mostly looked forward to the future with a 100% positive sentiment.